South Coast Plaza Celebrates 50 Years

Posted

March 16, 2017

South Coast Plaza’s story is entwined with that of its founders, the Segerstrom family, who arrived in Orange County in 1898. The Segerstroms acquired and developed land and built an agricultural empire along the way. Lima beans once grew on the site where the center now stands. South Coast Plaza opened its doors to great fanfare in March 1967, with 70 shops and anchor stores May Company and Sears.

The family has spent 50 years curating a sought-after collection of stores and restaurants, accompanied by extraordinary events and experiences. South Coast Plaza began adding luxury brands in the ‘70s, beginning with Courrèges in 1975, Mark Cross and Halston the year after. Yves Saint Laurent Rive Gauche debuted in 1982, while Tiffany & Co. arrived in 1988.

The list of retailers vying for a coveted spot at South Coast Plaza has grown over the decades and the center maintains a unique, edited blend of brands like no other, including one of the most extensive selections of fine jewelry and timepiece stores nationwide; high-end shoe boutiques such as Roger Vivier and Berluti; contemporary retailers such as Maje, COS and Massimo Dutti; and designer ready-to-wear boutiques for men and women. South Coast Plaza continues to add more brands to its luxury collection, including Céline, Moncler, Charlotte Olympia, Dolce&Gabbana, Brioni and A. Lange & Söhne.

South Coast Plaza has a history of securing regional exclusives as well as first U.S. locations and flagships, such as the first Nordstrom outside the Pacific Northwest in 1978. More recently, the only North American outpost for Weekend Max Mara, the exclusive U.S. location for Les Parfums Louis Vuitton and the first West Coast boutique for The Webster opened at the center.

In 2017, South Coast Plaza will welcome a number of Orange County exclusives such as Dior Homme and Stella McCartney and the only West Coast location for Gianvito Rossi and Aquazzura.

South Coast Plaza attracts a discerning clientele from across the U.S. and all over the world who are drawn to the boutiques, award-winning restaurants, exclusive events, concierge services and the center’s proximity to the magnificent coastline, world-class beaches, top golf courses, an international airport and the adjacent Segerstrom Center for the Arts. 



Special promotion provided by South Coast Plaza. For More information make sure to check out their 50th Anniversary Merchandise and Press Kit on their 50th Anniversary.