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Hotel Updates - June 2007

Hotel Menage Entrance

Anaheim Hotels Reinvent Themselves With Style


Several Anaheim hotels are ringing in a new era of sophistication. Here are three of the latest hotel transformations:

Anaheim Marriott's Platinum Ballroom Debuts
Now offering 80,000 square feet of meeting space on one level, the Anaheim Marriott 's 25,600-square-foot Platinum Ballroom debuted in April. This is part of a $40 million renovation scheduled for completion in 2008, and it also includes the Concierge Lounge, guest corridors, and all guest rooms and suites.

OC's Largest Hotel Begins Renovations
The landmark Anaheim Hilton, recently purchased by Makar properties, begins a multi-million dollar renovation in July. Scheduled for completion in December 2008, the project includes upgrades to the public space, all 1,572 guest rooms and the ballrooms - part of more than 100,000 square feet of meeting and exhibit space.

Anaheim Welcomes First Full-Service 'Boutique' Property
Hotel Ménage, part of Casa Resorts Inc., dramatically converted a former family hotel into a contemporary chic location. The 250-room hotel features distinctive touches: an innovative lava lamp-lit entry, stylish minimalist décor, k’ya Restaurant, an ultra lounge cocktail bar, outdoor pool cabanas and 5,000 square feet of meeting and event space, which includes a 2,500-square-foot ballroom and six creatively themed breakout rooms.


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Local Industry Q&A

Richard Ham, a hospitality industry veteran and one of the new Hotel Ménage's principals, shares his marketing insights regarding the creation of a "button-down" vs. a trendsetting brand.

Q: How have things changed in your new endeavor?
A: Coming from the corporate world, I learned so much that made me what I am today. The main difference is the pure autonomy of designing, creating and being able to implement what I’ve always wanted in a hotel. And, I don’t even have to wear suits any more!

Q: What is the most difficult part of marketing a new brand?
A: Getting the word out without extra resources, such as a national sales team or a branded Web site.

Q: What statement does this hotel make? 
A: We designed the hotel with a total sensory perception in mind. We believe that it's no longer demographics, but rather the psychographics - not our age, but how we feel - that are important.

Q: Do boutique and corporate customers differ? 
A: Today, the conservative clientele demands style as well as functionality. Our goal is to allow everyone to "create their own experience.” That is what life is all about… Isn’t it?